Ken Ansbro Affiliate Marketing & Search Engene Optimization

The keywords or keyword phrase that is used in your web page is very important. When optimizing a web page it’s important to have the keywords in your title tag, Meta description tag and you need to have the same keyword or phrase in the content of the page. You would be surprised of how many websites don’t have the right keywords in their content. Sometimes the content is being written by someone that knows nothing about search engine optimization. You don’t want to write your copy solely based on the keywords but if you can fit in the keywords in the first paragraph and as close to the front as possible that would be best.

In an ideal situation, before the web page’s copy is written, the keyword or keyword phrase is given to the copywriter. The copywriter uses that keyword or keyword phrase several times on the page. Let’s take a look at an example.

On the Healthy Soul Energy page about acupuncture, we mention the keyword phrase acupuncture. In the screen capture below, you will see that I’ve used the keyword in the beginning of my paragraph, in the 2^nd line and near the end of the paragraph. You don’t want to use it to many times or too few. Just try to be natural about it and you will get good results.

keywords

Take a look at the content of your web pages. Take a look at the keywords that you are using on your web pages, in the body copy, in the headings, and elsewhere on the web page. Make sure that the keyword phrase that is in your title tag and Meta description tag is also mentioned on your web page.