Google’s search options were designed to allow users to refine their searches. That means users will use these to weed out irrelevant results and better find what they’re looking for.

It also means that there is a whole new set of guidelines that search engine marketers will need to think about…or does it? Perhaps it’s just the same guidelines, only emphasized to the user more now, thereby making it more important than ever for marketers and web site owners to consider them.

Some of the new search options are Videos, Forums, Reviews, Sorting Options, Images from the Page, More Text, Related Searches, Wonder Wheel, and Timelines just to name a few. Check out this short video from Google to see the new features in action.

Tell us what you think about the new options and how we might use SEO to bring in more traffic.