Ken Ansbro Affiliate Marketing & Search Engene Optimization

Title tags are very important. The title of your web site is one of the first things the search engines look at. In general, the title tag, and what is in your title tag, must describe the content of that web page. You will see below an example of a search that returned results for a site on acupuncture. The title should describe what the user will find if they enter that web site.

In the screen capture above, we see that the title tag of the web page is used in the search result. It is what users will click on and it describes the web page content that they will see when they visit Healthy Soul Energy’s page about acupuncture. Not only does the title tag describe the content of the web page but it acts as advertisement to lure someone in to clicking on the search engine listing so they will visit the web site.
The search engines put a fair amount of weight (some put a lot of weight) on the web page’s title tag when considering the search engine rankings. It’s a good practice to make sure that the main keyword phrases that describe that web page are put into the page’s title tag.
Common Mistake
There is a lot of common mistakes that people make when creating their web sites. Too often, when a web designer creates a web site they have not paid attention to the title tag. I often see web sites that have the same title tag (usually the company name) on all web pages. Each web page is not about the company–it’s about one “part” of the company or it’s about a particular product or service the company provides. You do not want to have duplicate content in your web site and you especially don’t want it in your title tags. Make them unique to the websites page content.

How to check your title tags
If you go to your favorite search engine (let’s use Google as an example), type the following into the search box (where “domain.com” is your web site’s domain name):
site:domain.com
That should bring up a list of all of the web pages that are on your website. Look quickly at the title tags. If they are the same or very similar, they need to be changed. In many cases, if you have the same title tag on all your web pages, you should notice an increase in your organic search traffic if you update your title tags.
There is a lot more to the title tag than what I’ve described here but this will get you started on the right track. Basically have your title match that web page’s content and you will be better off than most of the web sites out there right now.